BIOTECHNOLOGIES: MARKET STRUCTURING AND COMPETITIVE STRATEGIES

Over the past three decades, the biotechnology industry has emerged as a vital and dynamic source of new technologies for the pharmaceutical and agricultural chemical industries. Moving beyond the overstated promise for early and widespread commercial success in the 1970s, biotechnology is now associated with a sustained flow of innovations and tools, offering dramatic improvements in human health and a compelling value proposition for health care and agricultural consumers. Based on an extensive literature review assessment and the in-depth evaluation and analysis of the biotechnology markets, this article asks: what are the main competitive phenomena in the structuring of the biotech markets? The article begins by exploring the general trends of the market, the growth and the rate of adoption of nanotech technologies by customers.  It examines the strategies of adoption which biotech companies use to obtain market shares.

International Journal of Technology Transfer and Commercialisation, Pending to be published in Special Issue on: Knowledge Transfer and its Impact on Commercial Processes

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