DISRUPTIVE TECHNOLOGY AND INNOVATION: MARKET LEVERAGE AND STRATEGIC RISKS IN 3D PRINTING

The 3D printing sector has enjoyed sustained double-digit growth in recent years, and it is realistic to forecast the sector to be worth more than $7.5 billion USD by 2020. There are clearly opportunities for the adoption of this disruptive technology in key sectors such as aerospace, medical devices and implants, power generation, automotive manufacturing, and the creative industries. Many companies have already assessed the disruptive technology or have begun using it on a small scale by defining their scope of extension to product scope, market scope, geographical scope and competence scope. Disruptive innovation is a powerful means of broadening and developing new markets and providing new functionality, which, in turn, may disrupt existing market linkages.

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