MULTI-SIDED PLATFORMS AS A DISRUPTIVE TECHNOLOGY: TRANSFORMING THE STRATEGIC SCOPE OF COMPETITIVE MARKET STRATEGIES

The designs of Multi-sided platform markets in terms of strategic scope and competitive position are becoming an increasingly important part of any economy. The application of market platforms in competitive strengthening has had a large impact on the recent information technology boom, and undoubtedly, they will continue to be important, as internet based commerce expands its scope to include both new and old economy firms. This article presents the study of Multisided platform as a disruptive technology with an integrated strategic management framework A theoretical review of the literature shows that multi-sided platform businesses devise entry strategies to get multiple sides of the market on board and devise pricing, product, and other competitive strategies to keep multiple customer groups on a common platform that internalizes externalities across members of these groups.

Target to be published in the Journal of Management and Strategy

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