MULTI-SIDED PLATFORMS VALUE CAPTATION AND MONETIZATION STRATEGIES: A STRATEGIC MANAGEMENT PERSPECTIVE

The fundamental basis of all multisided business platforms is the value proposition offered to consumers, on one hand, and to business buyers, on the other hand, and so our starting point must be with the fundamentals concerning the management of value propositions. The competitive strategies of monetization and value creation include: Envelopment, overlapping, freemium, advertising and asymmetry information methods. In this paper, we allude that multisided platforms to play the role of resource integrators, involving consumers and business partners in a process of co-creation of value—an integrated, a networked business model. This is primarily due to a shift in the relative influence of different business stakeholders in the context of the business modeling of two-sided multisided platforms.

Macrothink Institute - Business Management and Strategy, Volume 7, Issue 1, Published On June 22, 2016

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