As explained in the paper, 3D technologies were traditionally limited to the production of prototypes. However, this research has established that since 2013, the possibilities of small-scale production and for value-added parts has made their appearance into commercialization. On a more specific novelty of this research, the paper has focused on the dynamics of strategic scope in attaining competitive advantage in 3D printing sector. The paper adopts a tripartite approach by looking at product and service scopes, geographic scope and scope of competencies to help readers understand the emerging dynamics in 3D printing sector.
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DISRUPTIVE TECHNOLOGY AND INNOVATION: MARKET LEVERAGE AND STRATEGIC RISKS IN 3D PRINTING
The 3D printing sector has enjoyed sustained double-digit growth in recent years, and it is realistic to forecast the sector to be worth more than $7.5 billion USD by 2020. There are clearly opportunities for the adoption of this disruptive technology in key sectors such as aerospace, medical devices and implants, power generation, automotive manufacturing, and the creative industries. Many companies have already assessed the disruptive technology or have begun using it on a small scale by defining their scope of extension to product scope, market scope, geographical scope and competence scope. Disruptive innovation is a powerful means of broadening and developing new markets and providing new functionality, which, in turn, may disrupt existing market linkages.
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